> For the complete documentation index, see [llms.txt](https://nftbull.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://nftbull.gitbook.io/docs/nftbull/features/social-media-data-and-insights.md). # Social Media Data & Insights Social Media Data & Insights are a combination of information about the project's social media presence. {% embed url="" %} How to use Social Media Data & Insights video {% endembed %} To access this feature, select an NFT project you're interested in from the screener. Get into the projects Overview page and from there select the "Social Media" tab.

Select a project from the screener and click to "Explore the project"

Click to "Social Media" to access social media data and insights

One of the key metrics you'll find here is the number of Twitter followers and Discord members the project has. This can be a useful indicator of the project's popularity and reach within the NFT community. You'll also see the percentage growth of these metrics over time, which can help you gauge the project's momentum. Another important metric to consider is community engagement. This measures the level of activity and interaction within the project's social media channels. A project with high community engagement is likely to have a strong, active community of supporters, which can be a positive sign for the project's future prospects. Finally, you'll see a "Hype" score for the project, which is an algorithmically generated measure of the project's overall buzz and excitement level compared to the other projects. This can be a useful indicator of the project's heat and potential investment or trading opportunities.